Dear Presearchers,
We are happy to announce that the “PRE token consumptive feature” tied to keyword staking is here.
Now, for just 0.066% per day, or approximately 2% monthly, your keyword ad can secure a prime spot at the top of the search results page.
Keyword staking can be accessed at https://keywords.presearch.com/
Interested in learning more? Check out the Keyword Staking platform, as well as read our full document here: What is Keyword Staking? - Presearch Docs
As predicted the team implements a system not thoughtfully designed and without taking any recommendations or consideration from the community.
Garbage and shows the team is not learning from past mistakes.
All this will do is drastically reduce keyword stakes. It is the opposite of a competitive advertising system. All people will do is reduce their stakes to 100 unlocking millions staked and putting that back into circulation or selling it. This reduces competition on the staked side because they are bottom views anyway and a 100 stake paying 2% will now get way better views than a million staked winner take all shown at the bottom. They literally destroyed a great USP and will take way less income than they otherwise could have.
We tried to tell the team a better way but they just don’t listen to the community because apparently they know better.
Stupidity!
hello, even 2% does not represent a great profit depending on the amount of stake, it is the model that the team considered the best option taking into account that the keywords were free for 6 years, continue evaluating how it progresses And if some adjustments have to be made, they will be done.
I think that’s a bit of an exaggerated assumption. Those who really want to stay at the top of the results will pay the subscription, You can still have words with 100 pre and be at the top
-Keeping staking at the bottom eliminates a USP for Presearch.
-Making only winner take all on staking eliminates the amount of stakes you could otherwise have on each keyword.
-Making staking integrally tied to consumptive eliminates massive amounts of consuption you could otherwise have. As you now have to meet the max stake to even have the option to pay consumptively.
-No improvements for the staking experience or tracking. No simple fixes or adds that were suggested almost 2 years ago and again recently. Its almost like you want the community to give up on this project.
The overall changes for keywords reduce the potential for stakes, reduce the potential for what consumption could have been, eliminates a USP (by making stakes at the bottom) and makes another USP potentially unusable by many users at least on very high stakes. So yes overall I still think the changes were not well thought out, the team made their own decision without listening to the community or taking any feedback. A lazy attempt to create consumptive ads. Very frustrating.
Hello, as discussed in discord the system remains the same, effectively the keyword with the highest amount of stake wins the only difference added was the possibility of paying 0.066% daily of the value of the stake for the ad to rise to the top of the search results, this represents a good income opportunity for Presearch taking into account that it had been free in the last 6 years or so, it is not ruled out that more changes may come regarding how the stake is managed but for the moment is the addition of charging the consumption fee.
The Team seems to be celebrating this new consumptive keyword addition. It is great that a consumptive use has finally been enabled but I am less than thrilled by the execution and lack of attention to community suggestions.
We have been discussing a new model for almost 2 years and when I learned the team was actually going to build something I started this dedicated thread back in Jan to provide input and ideas for a more successful rollout. You can see that here.
Now that we know a bit of the details of this rollout its time to be critical and look at the model and if the communities suggestions would be better for all.
What I understand about this new current model with consumptive utility:
It is exactly the same as the old staking with winner takes all. Only the highest stake will be viewed and when we say viewed the team has moved those ads to the bottom of the organic page results so IMHO it is not getting viewed and destroys a once GREAT USP for the project. A USP that allows anyone from the community to actually stake and provide a better search result for the users that may otherwise never be seen due to other search providers censorship. Also it could be used as free advertising and sometimes had non-relevant JV ads.
No changes were added or updates to improve usability for advertisers (stakers or consumptive it is exactly the same as before).
In order to actually pay PRE consumptively for an ad to move from the bottom of the organic search results to the top spot you now must be the highest stake on any given keyword. In some cases this is only 100 PRE and not a big deal in others tens or hundreds of thousands of PRE would be required to stake first before you could even PAY the Treasury anything. This is a huge problem as you are in many cases with competitive keywords locking out many potential consumptive bids.
The cost of getting your ad viewed is = highest stake amount + a 2% /month consumptive fee.
The consumptive fee is a flat rate of PRE based on the stake so in cases of low viewed keywords this may provide more income to the project but at the expense of a much higher cost than the advertiser is able to get value from. In this case due to the thoughtless rollout some advertisers will feel ripped off and leave never to return and certainly won’t be referring anyone to PREsearch losing a potential customer.
In other cases with very high viewed keywords the advertisers may be getting a steal of a deal and not have very much competition. But without competition and a more competitive well developed model PREsearch is leaving way too much money on the table than they otherwise would earn.
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So how do we fix these flaws bringing back a POWERFUL anti-censorship USP. Great competitive ad sandtable for staking combined with a competitive consumptive bidding model all competing for the top spot.
If you read my previous posts I laid this out. The basics are a winner takes most staking model with a reasonable 1-time fee for every new stake (people should pay something for the benefit of getting viewed in the top spot).
Combine this with a separate Consumptive bidding option again winner takes most. Whereby both staking and bidding are competing for the same top spot. or #2 spot if the team develops other better income producing ad options in the future. Of note if there is no stakes on a keyword the consumptive gets 100% of views and vice versa. If there are both stakes and consumptive bids the views are split in a percentage that benefit the consumption of PRE.
The below is an example of how this would work with all the relevant assumptions. I will post comparative results for a low 1k views /month assumption, 10k /month, and 100k /month.
As you can see from this 1k assumption in a good case the advertiser is incurring an extremely high cost per thousand views (CPM) of $26 and in a worst case scenario with only a 100 stake a crazy good CPM of $0.05 or only 2 PRE. The inconsistency even with zero competition is horrible. But you will notice in both scenarios my recommended model brings in more income or PRE to the Treasury and does it in a fair and consistent way. Although on the bidding side in a good case my model underperforms the blanket 2% fee by 23 PRE the 1-time staking fees of 2000 PRE more than covers the difference. And this does not make a potential advertising client feel ripped off.
From here forward my model destroys what the team has devised in terms of consistency, fairness, and importantly INCOME. On a single keyword producing 10k views a month my model earns anywhere from 1161.85 (worst case) to 10769.71 (good case) more PRE than the teams inconsistent model. If the CMP needs to be a lower minimum you could lower it dramatically and still beat the teams model.
In this 100k views /month example my model produces far superior results. Beating the team model by 11546 PRE (worst case) and 98,697 PRE (good case) income to treasury on a single keyword.
I should also note that this model restores the once great keyword staking USP and locks up in stakes potentially 64k more PRE again on a single keyword.
Imagine testing 5 variations of ads on a single keyword for comparison stats then using that to determine your best strategy for consumptive bids. This model lets everyone even the small guy get a fair amount of views. This lets small guys compete with the big players leveling the playing field. It lets consumption of any minimal amount potentially beat someone with hundreds of thousands of PRE staked encouraging stakers to participate in the consumptive bidding and vice versa.
Now imagine the potential volume during an election year on keywords like Trump, Biden, RFK, BTC, Bitcoin, etc. I could see single keywords getting not tens but hundreds of stakes and bids at crucial times. The team’s model would leave all that on the table. This is a single dev project that has massive future potential and does not prevent the team from exploring other ad options like my other ideas for ad slot ownership for locations and different types of ads.
The great thing about this model once developed and launched is it will more than pay for itself over time scales with user growth and can be easily tweaked to raise or lower the CPM minimum or change the percentages to better support all parties.
Lastly, this model does not completely fix the JV ad problem but the most competitive stakers and bids would get the majority of views likely being the most professional. This also ensures diversity of ads seen by users instead of the same ads all the time. So although not a complete fix definitely a much improved user experience, that still allows for anyone to easily participate. And that last part is the KEY and a huge differentiator from the corrupt Google and Bings!
Payments page
I previously recommended a payments page that could be used for all transactions, swag, PREberry purchases, etc. This payments page would have a payment option for PRE, earned PRE, or FIAT.
-PRE: this is self explanatory you use available PRE for payments and transactions.
-Earned PRE: This would give users who have earned PRE from searches or referrals the opportunity to use that PRE on the platform instead of waiting to gain enough to withdraw (this could be used for any consumptive cost like AI access or consumptive bids but would not be eligible for staking). In this case the amount of PRE they have accrued could then be spent down to 0 getting value from their earned PRE now while simultaneously reducing future obligations to Presearch.
-FIAT: If using FIAT a 20% transaction fee could be charged over the PRE cost. This 20% minus banking transaction fees and/or exchange fees is additional profit to PREsearch and incentivizes use of the PRE token.
To be perfectly clear this is different than the old PRE purchase program where users were able to purchase PRE directly from Presearch. In this case Presearch is simply charging a fee to go out and potentially purchase tokens on the open market for use on the platform either for goods or services. This is an important distinction from a securities and regulatory perspective because Presearch is not technically selling their own tokens to individuals. They are simply providing a service and utility.
The FIAT option would give non-crypto users the opportunity to take advantage of the Presearch ecosystem by using a debit/credit card. They could use the stake or consumptive bid or AI features. For stakes this would require PRE so upon confirmation of FIAT payment +20% fee that amount of PRE including the stake fee would be automatically purchased on public exchanges by Presearch. Once the purchase is confirmed Presearch could use the Treasury to move PRE to the users account minus the stake fee for access to immediate utility. Because this model is winner takes most if outbid they would still get value for the stake and would now have access to PRE on the platform should they choose to un-stake. Since the exact amount of PRE required for the Stake + Stake fee was purchased on exchanges this would dramatically increase the volumes for PRE token opening token use and volume to non-crypto players. Any profit from the 20% fee after banking and exchange fees could go to purchase addition PRE on the exchanges. Then batch transfers could be made for cheap to replenish the treasury daily.
As for consumptive bids the user should have the option to choose either a straight FIAT option meaning they will get the CPM pricing they paid for and their ad will be added to the bids for their selected keywords. The 20% FIAT fee minus the credit card banking fee becomes profit and would allow more PRE to be purchased on exchanges. If they selected the FIAT to crypto option the same process would take place as in the staking and the PRE would be sent to the users wallet to be paid out as per the bid when views occur. At anytime they could move or withdraw the PRE and their consumptive keyword bidding would end. The pro and con of this FIAT to crypto option for consumptive bids would be if PRE price appreciates it would require less PRE to pay the ongoing consumptive fee. However, if the price dips it may require more PRE for the views and run out quicker. There is also flexibility of having the PRE on the platform to adjust or move to a keyword stake.
This system similar to search and node rewards would consume more PRE if price declines and less PRE as price appreciates. For consumptive ad bidders having the straight FIAT option removes volatility for professional advertisers ensuring a more consistent CPM to ensure profit margins from advertising remain steady. Stakes on the other hand should only be available in PRE or FIAT to PRE. When advertisers or anti-censorship users see the power of keyword staking in conjunction with bidding they will likely use both options pending the competition and value proposition increasing PRE volume, locked PRE, as well as wanting to bring more users to the platform.
Another potential issue with current Keyword consumptive model that limits income is that it requires the user to keep a balance in their main PRE wallet. If you are constantly using max stake to increase stakes on nodes or search staking or you utilize all PRE in main wallet for new keywords and happen to bring the balance to 0 without thinking about it. You auto-remove your consumptive keywords. Advertiser loses views and Presearch loses potential income.
A better solution is to create a separate debit account. This way if you had a set amount you wanted to use for all your ads you move it into the debit account and all ongoing ad costs would be drawn from that account. Likewise allowing the earned PRE (usage rewards) account from searches and referrals should also be another option for consumptive uses. This would allow you to use your main wallet as we always have while not worrying about leaving PRE in that main wallet for consumptive ads.
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Building this sub-account option and/or the use of the earned PRE (usage rewards) could also then be used for auto upbidding to your max stake/bid amounts on keywords if my previously outlined model is adopted. If both the usage and a sub account it would draw from usage rewards first then any additional costs would start drawing from the debit sub account. If both are empty then the consumptive keyword would end. You could also give the users the option to set low balance warning on the debit sub account so they can remind themselves to top it off.
All this does is improve the user and advertisers options to have a more consistent reliable payment option to Presearch. Presearch would get more consistent use and payments.
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Why update Keywords: Utility, value to users/advertisers, and profit.
A Keyword model that easily scales with users, creates USPs, is fair, maximizes competition, and increases income potential creates a sustainable foundation to build on. Adding a FIAT option is in alignment with other crypto projects like CSPR Casper Labs which is including an option for Software as a Service (SaaS) so that either Caspr Labs or a third party can do the crypto handling on behalf of clients like IBM who without regulatory clarity don’t feel comfortable yet holding or using crypto tokens. This is exactly what I am advocating for to allow all players big and small utilize the platforms USPs. Obviously this would mean developing these USPs and the payments page and relations with UNI or exchanges to make this all work. But the transaction volume if you build the right utilities and open it up to the non-crypto world could be massive.
Regarding profit and sustainability, the Treasury pays out ~12k per day in search rewards and ~183k+ per day in node rewards. This is not including airdrops or kucoin staking or LP staking rewards. However, if my Keyword model is adopted, even with a reduction of the recommended min Cost Per thousand views (CPM) from $3 down to 1$ this model still has the potential with a single great competitive keyword to more than offset the daily search rewards currently being paid out. Between all the potential keywords staking and bidding, this model could eventually provide a great offset to all the PRE outflows. Granted ad demand would be much more sporadic than the daily outflows but this provides a great usable foundation to build on (sometimes it will be a trickle others it could be a flood). When you combine this initiative with other utilities like AI access, purchasing swag, Communities, and other ad opportunities Presearch could become NET positive with PRE inflows allowing for better growth and reward incentives or sold on the market for income.
Reenergizing the need for a revamped keyword system. The current system has destroyed a once great ISP and in its current form is wasted opportunity. Here are a few recommendations that may provide a useful update for advertisers, users, and most importantly income for the project:
Keyword Staking - push keyword staking ads back to the top where the consumptive charge is currently showing. Before you criticize read this in its entirety there is thought behind it. Create a 1x stake fee charge for all stakes this can even be advertised in AMAs, blog posts, Social media, and emails to users for fair warning so that you can retroactively charge the 1x stake fee for all current stakes. Then any change to ads or new keyword stakes from henceforth would incur a 1x stake fee.
If a user chooses to increase stake amount without making any ad changes they would simply be charged the difference in 1x stake fee not an entirely new fee.
Example: 100 PRE stake initial fee of 10 PRE if the ad remained unchanged but the user wanted to stake 500 total PRE they would only be charged 40 PRE fee for the difference; however if the user changes the ad then they would be charged the full 50 PRE.
[Development wise if the user clicks to change stake only the staked amount would be able to be changed the ad portion would be visible but greyed out and not editable. Reducing stake would not incur a fee only increasing stakes. If user wants to change the ad then they would have to click a checkmark acknowledging that they understand changing the ad will incur a full stake fee. Once clicked the ad section would become editable and the stake fee would recalculate as a new stake. You could cancel and not be charged anything or proceed with the new charge]
The fee schedule would reward higher stakes by being an inverse progressive fee.
Fee Schedule:
100-1000 PRE = 10% fee
1001-10000 PRE = 5% fee
10001-100000 PRE = 1% fee
100001 + = .1% fee
All stakes would incur the lower fee structure but the more you stake the better deal you get with the fee and depending on the competition the more views you could get.
examples:
100 stake = 10 PRE fee
20000 stake = 650 PRE fee (100+450+100)
The benefit to the advertisers is upfront 1 time cost for potentially unlimited views and clicks. The risk to the advertisers is other users or advertisers competing for the same keywords which overtime may potentially reduce the number views and clicks. The top stake would always get the most views via a bonus but after the highest stake bonus all stakes would get views in proportion to their staked amount. The high stake reward and ensuring you get the most views would drive staking competition locking up more tokens than a winner-take-all approach. With winner take all tens or hundreds of stakes are taken off the table reducing the total locked PRE. Users would be able to stake multiple ads on a single keyword to compare ad effectiveness or to promote different products or services in whatever stake proportion they choose. Another potential risk to stakers are consumptive keywords which I will explain shortly.
Three additions to supercharge this keyword staking model
-keyword API or better tracking page for performance of all your staked keywords. And a better filter by ads, or by views, clicks, or staked amount.
-ability to quickly add multiple keywords for a single ad. [I think this can be achieved by having all the ad information the same as today but for the keyword just create the ability to add or paste keywords separated by”;” or some other unique character. Then in the confirmation preview page it would simply list all the keywords and tally the total staked amount and fees.] say you chose a stake amount of 1000 and had listed ten keywords you think are most appropriate for your ad on the confirmation page you would see your ad the ten listed keywords and your total stake amount plus fee.
-eventually when you have a mechanism for live dex or exchange PRE purchases you could add stripe for fiat payments which would auto convert to PRE. But until then I would be happy with this staking to initially only be available to those using PRE.
To recap benefits of changing keyword staking:
Consumptive keywords - I think consumptive should compete directly with staking. I have laid out a vision for this but in order to simplify from a development perspective I would be ok with consumptive keywords taking 100% of the views and be initially queued as winner take all. Being how this ad position is the same position as the staking if this model is adopted, this would mean as long as someone is willing to place a consumptive bid on keywords the stakers would then get no views until consumptive bid campaigns are all completed and no new consumptive bids are queued.
[this would look much like the current keyword advertising where you enter your ad information and link. Similar to the new proposed staking there would be an option to add multiple keywords to make this easy and efficient. Then you would have an option for a CPM (cost per thousand views) bid amount in this section a user could toggle PRE or FIAT and Presearch could obviously set a minimum threshold for each possibly a lower threshold for PRE to account for price fluctuations. Then you have a spot to enter the total campaign amount. When you advance to the confirmation page it will show your ad preview to confirm everything looks good, list all of keywords you are bidding on, your CPM bid amount, and the total campaign amount you would be willing to spend. If PRE then upon confirmation that amount would be pulled from your account and held in a separate consumptive escrow wallet. If payment is in fiat stripe will take the credit or Apple Pay and process the transaction.]
Since the user is paying for views every view would be charged 1/1000th of the bid amount across all selected keywords. If a higher bid comes in on a keyword that bid would get all the views until either outbid or that campaign funding amount is depleted. The person outbid would be notified their keyword has been outbid and they can either increase their bid to put theirs at the top or leave the balance as is and wait for the other campaigns to end. They could also add keywords to their ad to increase potential views.
[All keywords that have a stake or consumptive bid when on the confirmation page would see the highest stake and bid amount and could then adjust their bid or stake for those specific keywords if desired. With the pages being so similar you could even have all options on a single keywords page.]
This competitive keyword system is 100 times better than the current basic model. It benefits all parties, returns a once great USP but gets income from it upfront, and allows anyone willing to bid consumptively to be able to compete and spend money or PRE. In the current system you have to outbid the highest stake to be able to pay a fee. Just let people pay and bid up queues in the consumptive keywords.
When you start onboarding more users this scales and turns a single ad slot into a Token locking income generating machine.
Seems like such a no brainer it makes me wonder if we have the funding or devs support to make this happen. This feature will pay for itself over time and become a new revenue stream. The current system due to poor design is pathetic at locking tokens and generating income. Change it NOW!
Give this a heart or thumbs up if you agree so the team can address this by turning wasted opportunity into income.
