About me
As some of you may know, I am a team member at Presearch. Unfortunately, due to health reasons, I had to take a step back from active participation for a while. However, I have been closely following your discussions and suggestions, and Iâm truly inspired by the thoughtful feedback you all have provided here.
Ways of monetization into the Presearch platform (active and new ideas):
Keyword Staking Ads
I suggest that Presearch should implement some quality control mechanisms, such as ratings, reviews, or feedback, to ensure that the ads are useful and trustworthy. I also think that Presearch should introduce some consumptive revenue to this model, such as charging a small fee or commission from the advertisers or the users, to generate more income for the project and to incentivize more participation from the community.
Presearch Takeover Ads
I suggest that Presearch should limit the frequency and duration of these ads, or offer the users an option to opt-out or skip them. Alternatively, Presearch could replace these ads with more subtle and interactive formats, such as banners, pop-ups, or videos, that are more engaging and less annoying for the users.
Tile Buttons
I suggest that Presearch should allow the users to choose which icons they want to see, or to add their own icons, based on their preferences and interests. Presearch should display some information or feedback about these icons, such as ratings, reviews, or rewards, to help the users make better decisions and to encourage more usage and loyalty.
(Bing) Keyword Ads
Presearch should make these ads more transparent and identifiable, such as by adding a disclaimer, a logo, or a color, to inform the users that they are sponsored or paid results. Presearch should share some of the revenue or rewards from these ads with the users, to compensate them for their attention and engagement.
Affiliate Links
Collaborate with companies that offer products or services relevant to your audience. For example, you could become an affiliate for SEO tools or courses. SEO tools are used by website owners and marketers to improve the visibility and ranking of their websites in search engine results pages (SERPs). Presearch should ensure that the links are useful and credible, such as by verifying, filtering, or ranking them, to protect the users from scams or frauds. Presearch should inform and ask the users before using their affiliate links, or offer them an option to opt-out or disable them, to respect their privacy and choice.
Premium Features
Offering a premium subscription that provides additional features or benefits could be a viable strategy. A 5 to 10 euro subscription makes you a Gold Member and this could include extraâs like;
- higher PRE rewards,
- premium newsletter,
- get early access to your new products or services,
- removing the max rewarded searches per day, NFT earnings,
- advanced search capabilities,
- access to exclusive content.
Data Insights
While maintaining user privacy, aggregated and anonymized search data could be valuable to researchers, marketers, and others. Presearch could monetize this data while ensuring it doesnât compromise individual user privacy. The key to successful monetization is to ensure that it aligns with the platformâs mission and values, enhances the user experience, and provides value to the users. Itâs also important to communicate clearly with the community about how and why youâre monetizing, to maintain trust and transparency.
Partnerships
Collaborating with other companies or platforms could open up new revenue streams. For example: Presearch could partner with e-commerce platforms, and earn a commission for traffic directed to these platforms.
Sponsored Content with Partners: Partner with companies to create sponsored content. This could be in the form of blog posts, webinars, e-learning or podcasts.
Ad Space for Related Businesses: Sell ad space on your website to businesses that are relevant to your audience. You could create a media kit detailing your websiteâs traffic and audience demographics to attract advertisers. Think about Virtual Private Server rental companies, Virtual Private Networking companies (like Mysterium), Online security companies (like HOPR).
Joint Ventures: Collaborate with other projects or companies to create new products or services. Presearch could partner with a software company to develop a new tool for your audience.
Branded Merchandise
Selling merchandise like t-shirts, mugs, stickers, NFTs, branded with Presearchâs logo could be another way to generate revenue.
Brand Awareness and Marketing: Presearch could create and sell NFTâs for Businesses to trade, which can help in developing awareness of a brand.
Online Courses or Webinars
Presearch could offer courses or webinars on topics related to search engine optimization, digital marketing, privacy protection, etc., and charge a fee for these. Collaborate with experts in your field to create online courses. This not only provides value to your audience but also helps establish the Presearch website as a thought leader in the industry.
Non-Fungible Tokens (NFTs)
- Creating and Selling: Artists, creators, or Presearch itself can create unique digital assets and sell them as NFTs. These could be anything from digital art, music, virtual real estate, to unique search features.
- Royalties: NFTs can be programmed to pay a royalty to the original creator every time the NFT is sold to a new owner. This ensures that creators continue to earn from their work even after the initial sale. A small fee to Presearch for hosting the platform.
- Staking: Some platforms allow NFT owners to stake their NFTs in return for rewards. This could be another way for users to earn from their NFTs.
- Marketplaces: Presearch could create its own NFT marketplace, earning revenue through transaction fees, listing fees, and premium features.
- Partnerships: Presearch could partner with NFT creators or other businesses, earning a commission for NFTs sold through their platform.
- Community Building: NFTs can be used to build a strong community. Owners of NFTs could be given special privileges, access to premium features, or voting rights on the platform.
- Tie-ins with Physical Assets: NFTs could be tied to physical items. For example, owning an NFT could give the holder the right to a physical piece of art, a Node computer or a real-world experience.
Consulting Services
Presearch has much expertise in particular areas, offer consulting services. You could partner with other experts to provide a wider range of services.
Blockchain Partnerships
Partner with blockchain projects to integrate their services into your website. This could include anything from accepting cryptocurrency payments to implementing decentralized applications (dApps).
Gamification
Collaborate with game developers to create a game that complements your websiteâs content. Users could earn points or rewards for engaging with your website, which could be redeemed for products or services. Do a poll with a price for the best 3 ideas.
AI-Powered Tools
Work with AI companies to develop tools that enhance your usersâ experience. For example, an AI chatbot that provides personalized recommendations based on user (search) behavior.
Augmented Reality (AR) Advertising
Collaborate with AR companies to offer interactive advertisements. This could provide a unique and engaging way for companies to promote their products or services on the Presearch website.
Sustainability Initiatives
Partner with environmental organizations to implement sustainability initiatives on the Presearch website. For example, you could plant a tree for every purchase made through the Presearch website.
Crowdsourcing
Allow users to contribute content or ideas to your website. You could then monetize this user-generated content through advertising or sponsorship deals.
