Advertising Feedback

Hey everyone,

Thanks for your continued support and interest in the project.

As many of you are aware, advertising and the ability to capture value into the project is key for both the financial sustainability of Presearch, as well as core for the model of being able to share rewards with community members.

The team is looking at many different ways of incorporating ads and monetization tools into the platform and has been running experiments over the past 6 months to try to determine what the options are.

We are looking for community feedback to determine the best ways forward to preserve the quality of the user experience while also having these mechanisms in place.

Specifically, we would like your thoughts on the following:

Keyword Staking Ads (ads that are shown on the search results, powered by our internal ad platform)

  • What do you like, what do you not like, what suggestions for improvement do you have?
  • We need to introduce consumptive ‘revenue’ to this model - do you have thoughts on ways and timing to do this?

Presearch Takeover Ads (full background ads on the homepage and search results)

  • What do you like, what do you not like, what suggestions for improvement do you have?

Tile Buttons (the brand icons below the search bar)

  • What do you like, what do you not like, what suggestions for improvement do you have?

Bing Keyword Ads (the top two ad units above the search results, powered by Bing)

  • What do you like, what do you not like, what suggestions for improvement do you have?

Affiliate Links (the ability for the project to collect commissions by tagging an affiliate identifier onto links within the platform)

  • What do you like, what do you not like, what suggestions for improvement do you have?

We look forward to your thoughts and questions, and team members will review and reply as possible.

Thanks for helping to improve Presearch!

1 Like
  1. Please monetize enough so we survive. Do not die at any cost.
  2. Takeover background ads are costly. Not everyone likes them. Costs bandwidth and not nice.
  3. Affiliate links, sponsored textual ads at the middle / bottom of the page are other ways to keep money flowing.
3 Likes

I liked the ability to support Presearch through purchases with the little blue Presearch affiliate tag. However, they went away pretty soon after launch then only certain providers, and now i don’t see them any more.

2 Likes

Thanks for the suggestion, we precisely need feedback from the community to see how we can improve different aspects of monetization And in this way we can continue advancing in meeting the objectives while maintaining the vision of privacy and decentralization, Also incorporating elements that are as least invasive as possible for users but at the same time maintain a permanent and growing source of income.

1 Like

If you want a permanent and growing source of income you need to build services that people willingly want/need to pay for. Ads are always annoying and can only really provide income when you have a happy vibrant growing community otherwise you are just trying to milk a turnip.

Those quality utilities and services is what the team should be focused on not trying to figure our ads

2 Likes

Presearch Takeover Ads (full background ads on the homepage and search results)

PC Version: I have no problem with them on PC/Desktop.

Mobile Version: they are just horrible and as someone else already said will absolutely scare away new users. Just makes the search engine look so bad in my hones opinion. Also the AD-text on the bottom of the search results page (the one that leads to the Takeover-Ad) has to be removed or hugely improved since it looks really bad and just “thrown in there”. How can they be better? I really dont know, they are way to intrusive on the mobile version

Tile Buttons (the brand icons below the search bar)

Mobile & Desktop Version: Dont really mind them, they are fine on both Desktop and Mobile versions. One improvement i think would be to increase the font size of the “Any time” and “Location” search options in the Mobile version, they look too small in my opinion.

Bing Keyword Ads (the top two ad units above the search results, powered by Bing)

Mobile & Desktop Version: I had huge problems in the beginning with Bing Ads being blocked by both Firewalls and AD-blockers (for obvious reasons). It resulted in the search results page never loading because it was waiting for the Bing ad domains to resolve… which they didnt so I had to stop using Presearch for a while. I really don’t like Microsoft / Google products, I have not seen these Ads that much but I totally agree with @XRPRE on what he said about the Bing ads.

Affiliate Links (the ability for the project to collect commissions by tagging an affiliate identifier onto links within the platform)

Mobile & Desktop Version: They are fine now I think, same here in the beginning that the URLs / Domains being blocked by AD-blockers which made the search engine useless, since I could not click on any affiliate links (ex: If i searched for “Binance” the results that had to do with Binance were all affiliate links, so I could not click on them because the link got blocked by AD-blockers and my Firewall).

However, haven’t had these issues for a while, so as long as they don’t result in blocked “redirects” I’m fine with them and would happily click on affiliate links to support the search engine.

Glad that you are asking for user input, very good and please keep doing so. Makes the community stronger & better, thanks!

1 Like

About me
As some of you may know, I am a team member at Presearch. Unfortunately, due to health reasons, I had to take a step back from active participation for a while. However, I have been closely following your discussions and suggestions, and I’m truly inspired by the thoughtful feedback you all have provided here.

Ways of monetization into the Presearch platform (active and new ideas):

Keyword Staking Ads
I suggest that Presearch should implement some quality control mechanisms, such as ratings, reviews, or feedback, to ensure that the ads are useful and trustworthy. I also think that Presearch should introduce some consumptive revenue to this model, such as charging a small fee or commission from the advertisers or the users, to generate more income for the project and to incentivize more participation from the community.

Presearch Takeover Ads
I suggest that Presearch should limit the frequency and duration of these ads, or offer the users an option to opt-out or skip them. Alternatively, Presearch could replace these ads with more subtle and interactive formats, such as banners, pop-ups, or videos, that are more engaging and less annoying for the users.

Tile Buttons
I suggest that Presearch should allow the users to choose which icons they want to see, or to add their own icons, based on their preferences and interests. Presearch should display some information or feedback about these icons, such as ratings, reviews, or rewards, to help the users make better decisions and to encourage more usage and loyalty.

(Bing) Keyword Ads
Presearch should make these ads more transparent and identifiable, such as by adding a disclaimer, a logo, or a color, to inform the users that they are sponsored or paid results. Presearch should share some of the revenue or rewards from these ads with the users, to compensate them for their attention and engagement.

Affiliate Links
Collaborate with companies that offer products or services relevant to your audience. For example, you could become an affiliate for SEO tools or courses. SEO tools are used by website owners and marketers to improve the visibility and ranking of their websites in search engine results pages (SERPs). Presearch should ensure that the links are useful and credible, such as by verifying, filtering, or ranking them, to protect the users from scams or frauds. Presearch should inform and ask the users before using their affiliate links, or offer them an option to opt-out or disable them, to respect their privacy and choice.

Premium Features
Offering a premium subscription that provides additional features or benefits could be a viable strategy. A 5 to 10 euro subscription makes you a Gold Member and this could include extra’s like;

  • higher PRE rewards,
  • premium newsletter,
  • get early access to your new products or services,
  • removing the max rewarded searches per day, NFT earnings,
  • advanced search capabilities,
  • access to exclusive content.

Data Insights
While maintaining user privacy, aggregated and anonymized search data could be valuable to researchers, marketers, and others. Presearch could monetize this data while ensuring it doesn’t compromise individual user privacy. The key to successful monetization is to ensure that it aligns with the platform’s mission and values, enhances the user experience, and provides value to the users. It’s also important to communicate clearly with the community about how and why you’re monetizing, to maintain trust and transparency.

Partnerships
Collaborating with other companies or platforms could open up new revenue streams. For example: Presearch could partner with e-commerce platforms, and earn a commission for traffic directed to these platforms.
Sponsored Content with Partners: Partner with companies to create sponsored content. This could be in the form of blog posts, webinars, e-learning or podcasts.
Ad Space for Related Businesses: Sell ad space on your website to businesses that are relevant to your audience. You could create a media kit detailing your website’s traffic and audience demographics to attract advertisers. Think about Virtual Private Server rental companies, Virtual Private Networking companies (like Mysterium), Online security companies (like HOPR).
Joint Ventures: Collaborate with other projects or companies to create new products or services. Presearch could partner with a software company to develop a new tool for your audience.

Branded Merchandise
Selling merchandise like t-shirts, mugs, stickers, NFTs, branded with Presearch’s logo could be another way to generate revenue.
Brand Awareness and Marketing: Presearch could create and sell NFT’s for Businesses to trade, which can help in developing awareness of a brand.

Online Courses or Webinars
Presearch could offer courses or webinars on topics related to search engine optimization, digital marketing, privacy protection, etc., and charge a fee for these. Collaborate with experts in your field to create online courses. This not only provides value to your audience but also helps establish the Presearch website as a thought leader in the industry.

Non-Fungible Tokens (NFTs)

  • Creating and Selling: Artists, creators, or Presearch itself can create unique digital assets and sell them as NFTs. These could be anything from digital art, music, virtual real estate, to unique search features.
  • Royalties: NFTs can be programmed to pay a royalty to the original creator every time the NFT is sold to a new owner. This ensures that creators continue to earn from their work even after the initial sale. A small fee to Presearch for hosting the platform.
  • Staking: Some platforms allow NFT owners to stake their NFTs in return for rewards. This could be another way for users to earn from their NFTs.
  • Marketplaces: Presearch could create its own NFT marketplace, earning revenue through transaction fees, listing fees, and premium features.
  • Partnerships: Presearch could partner with NFT creators or other businesses, earning a commission for NFTs sold through their platform.
  • Community Building: NFTs can be used to build a strong community. Owners of NFTs could be given special privileges, access to premium features, or voting rights on the platform.
  • Tie-ins with Physical Assets: NFTs could be tied to physical items. For example, owning an NFT could give the holder the right to a physical piece of art, a Node computer or a real-world experience.

Consulting Services
Presearch has much expertise in particular areas, offer consulting services. You could partner with other experts to provide a wider range of services.

Blockchain Partnerships
Partner with blockchain projects to integrate their services into your website. This could include anything from accepting cryptocurrency payments to implementing decentralized applications (dApps).

Gamification
Collaborate with game developers to create a game that complements your website’s content. Users could earn points or rewards for engaging with your website, which could be redeemed for products or services. Do a poll with a price for the best 3 ideas.

AI-Powered Tools
Work with AI companies to develop tools that enhance your users’ experience. For example, an AI chatbot that provides personalized recommendations based on user (search) behavior.

Augmented Reality (AR) Advertising
Collaborate with AR companies to offer interactive advertisements. This could provide a unique and engaging way for companies to promote their products or services on the Presearch website.

Sustainability Initiatives
Partner with environmental organizations to implement sustainability initiatives on the Presearch website. For example, you could plant a tree for every purchase made through the Presearch website.

Crowdsourcing
Allow users to contribute content or ideas to your website. You could then monetize this user-generated content through advertising or sponsorship deals.

2 Likes

Awesome to see great community input and feedback with some very interesting new ideas/concepts.

Before I give my comments about each ad type, let me emphasize that it’s about the TOTAL user experience. You know too many ads and ad types can be too overwhelming and annoying.

For example, the #1 spot place (on top of the first search result) can be used for “any” ad type such as a Bing Ad, display (banner) ad, keyword (staking) ad, or affiliate ad.

You can place several ads above each other at the top (either the same ad type or different ad types), mix them up in the search results, and/or place them at the bottom.

So, you have to make decisions about how many ads and ad types you want to place and where.

Keyword Staking Ads

I already made several comment here… Keyword staking and consumptive model

In short, I think the current quality of these ads is poor from a user’s perspective. Often the ads are irrelevant and annoying. The main reasons are that these ads are “free”, placed by “wannabe” affiliates (and not by professional advertisers), there is low “competition” among PRE keyword stakers, and no incentive to create effective ads (as there is no “Quality Score” mechanism that takes notice of CTR, keyword relevance, and quality of landing page… to get lower CPC).

For me, the ultimate solution is to “model/mimic” the Google/Bing advertising platforms where professional advertisers get all the needed tools to effectively and efficiently place their keyword ads.

Think about easy management of keyword campaigns for thousands of keywords, relevant stats to find relevant/interesting keywords, Quality Score is used, where actual to be paid PPC is based on the #2 bidder (his CPC + $0.01), payments can be done in fiat, professional support and documentation, tax invoicing, etc.

Especially, don’t underestimate the “fact” that professional advertisers don’t want to pay with cryptocurrencies (and unwanted token price volatility), and need reporting tools to evaluate their advertising campaigns.

Of course, it will take some time to develop our “own” professional keyword advertising platform. And we can’t expect that the Presearch keyword advertising will soon attract the same number of (professional) advertisers as Bing (or Google) (this will take years),.

So, the expected income from a consumptive model in the beginning will be (much) lower in comparison to what Google and Bing are earning.

But keep in mind that keyword advertising is significantly more effective in comparison to display ads that do not target the specific keyword phrase.

Also, as the text ads do perfectly fit into the search results (they should mimic the style and have the same maximum text and description seizes)… these ads have relatively high CTRs, and advertisers are willing to pay more in comparison to display (banner) ads (focused on branding).

So, use this knowledge and prioritize keyword ads at the #1 spot in the search results.

So, for now, let’s look at just a single Bing keyword (external) ad at the #1 spot… and use this as the benchmark.

By definition, this ad is placed by the most effective bidder on Bing (i.e. earning the Bing platform the most). And we can assume that this ad is targeted the best and is less intrusive (as it has high CTR, high quality, and an effective landing page).

So, the #1 Bing Ad PPC (Pay per click) is the benchmark for each keyword (phrase).

You know, there are keywords where the advertiser pays “cents per click” and keywords where they have to pay “dollars per click”. It’s all a matter of branch, user intent, and competition between advertisers.

But on average, for Google Ads (formerly known as Google Adwords), the CPC is between $1 and $2.

But without sufficient competition and in the start-up phase, it will be difficult to achieve these dollar values.

So, just to give an example… suppose the top advertiser on Bing pays $1 for a specific keyword, and this ad is shown on the Presearch platform, how much will Presearch get?

Well, as Presearch is using a ”middleman” and Bing also will take its “commission”, let’s assume that Presearch will get 30% of this $1.

Hence, the benchmark PPC will be $0.30.

It just doesn’t make sense to show an “internal” keyword ad where the platform advertiser will pay less than this amount, assuming that you only want to show one #1 spot ad.

So, we can introduce some form of consumptive keyword staking/advertising, but if the platform charges/earns a lower PPC (less than $0.30)… you better show the Bing ad.

So, we should introduce a minimum CPC price (also to ensure better ad quality)

Ideal LT solution

We also know that the PPC that advertisers do want to pay (at a maximum) is different for each keyword.

In the ideal situation, the Presearch platform develops a system where it scrapes the Bing PPC price for the top bid, and it will automatically determine the minimum PPC for advertisers (30% of the Bing PPC price).

Note that you can attract advertisers to join our platform as they can advertise for 30% of the costs they are paying at Bing.

Now, I know this sounds all rather theoretical and maybe not easy to implement. Still, it’s good to understand the mechanism that each keyword has its own (based on competition) PPC price and potential (maximum) ad income… and that we should aim to reach that maximum.

Hence, my simple solution for the new consumptive model for the time being…

The new system is based on competing advertisers who set their CPC for each keyword. The highest bidder wins and pays his set PPC (No adjustments for Quality Score, Ad relevance, or quality of landing page… these are difficult to develop, and should be added later).

And we introduce a minimum PPC of $0.30 (for all keywords).

Please, don’t make the “mistake” of introducing a consumptive model without having a minimum CPC (or very low minimum) as for most keywords the competition is too small, and as a result, the CPC will be low and the current wannabe affiliates will continue with placing irrelevant and annoying ads, resulting in poorer user experience.

Start with PRE as the “payment method”, but add later fiat payment options (the sooner the better).

And use this ordering (and only show one ad)…

  • Overrule Ad (see below).
  • Winning Presearch platform ad, and if no bids
  • Show the Bing Ad.

An alternative is to show 2 (or more) ads (or place the second/third ad lower in the search results).

The overrule ad is used by the team for either:

  • A PTA advertiser who selects a limited number of keyword ads to support his campaign.
  • A promo ad by the team. You know, for example, the recent airdrop campaign to attract new users… by using the keyword “Airdrop”, you can refer potential new users by saying “Use the platform and search for Airdrop and select the first (ad) result”… this can also be very effective for affiliates who can use this search query (with their own Presearch affiliate link) to share among their friends or social networks.

And concerning the current (free) keyword staking…

Use it as it is right now. So, for the highest staker, his ad will always be shown at the bottom of the search results.

I’m sure these measurements will lead to a higher user experience with better-targeted and more professional ads with optimal monetization.

Presearch Takeover Ads

In November, I already explained to this Community what the current problems are with the PTAs… Takeover Ads Improvements and how to solve them.

My summary…

Just skip the whole full-page background image ad idea, and replace it with the common often used fixed-sized banner ads that are strategically placed on the homepage and search result pages and don’t overlap any (Presearch platform) content but integrate these into the platform (homepage and search results) content.

Just as other blogs and content providers do…

And please make adjustments to the homepage and use it for our branding/promoting instead of “selling our soul/identity”.

This also means that the default background image should not be an image at all… but just the current (restful for the eyes) background color that users will see when they toggle off “Show backgrounds”, and only use the background if selected in the settings by the user.

Also, don’t experiment any further with “clickable” zones without showing clear buttons.

A user should not click by “accident” on an ad. It happened to me yesterday 3 times… it’s just too annoying. And yes, I do know now about this… but first-time users won’t, and their first impression is “poor”.

If you don’t know where to place the button effectively and need annoying floating buttons… and now want to solve this with clickable areas, you should go back to the drawing table and create fixed-sized ads where users are used to clicking on the banner…

Tile Buttons (or Site Suggests)

The idea is to add additional site suggestions “besides” the current (regular) 10 “Site Search” icons that can be changed by the user in the settings section.

Of course, these site suggestions are affiliate links and are used as monetization tools.

But what is the main difference between the “Metasearch” icons and these tiles?

The Meta search icons will use the same search query as entered in the search box, if you click the icon, you will visit the suggested site with this search query already entered in the URL and visit the proper URL based on the search query.

This is a huge time saver as you don’t have to (re)enter the same search query.

But with these new tiles… the search query is not used, and you will always end up on the homepage of the suggested site… So, less effective and less user-friendly.

But what’s most important…

There is no relationship between the search query and the suggested tiles sites.

So, what tiles icons/sites are you seeing?

Well, believe it or not (as it’s difficult to prove, but test it out yourself)…

The external tool used, is looking at your cookies… can it find cookies from earlier visited sites (and supported sites)… you’ll see these irrelevant site suggestions most of the time.

The service used is Siteplug.com which is “famous” for integrations with key tracking platforms (just look at their website to find the names).

So, although Presearch is not using cookies and Siteplug is not placing (third-party) cookies on our platform… the algorithm to select the suggested sites is using your cookies to stimulate you to revisit these sites… but as said… no relationship at all with the actual search query.

And you know, Siteplug makes it possible to effectively use these terms for selecting the site suggestions.

For me, it’s a big question why our platform has chosen to show irrelevant site suggestions and accepts this kind of cookie tracking.

Maybe, there is/was a conflict with the other tool for the autocomplete monetization (as in the search bar when you enter your query).

Also, very annoying… on mobiles… you used to have the regular Site Search icons… but these have been placed behind the “+” menu and been replaced by these less functional and irrelevant for the search query tile buttons.

So, Tim first cried victory in the AMA, that we improved the mobile user experience with less “clutter”, followed by later replacement of real clutter. Plus, as you can imagine… often overlaps the PTA image/content.

So, my advice… stop with these tiles immediately or replace them with real site suggestions based on actual keywords with redirects to the proper place using the keywords (and yes if the user has not entered any keyword yet… you may show “general” site suggestions).

Sorry, for my cynical words… but this makes me mad.

(Bing) Keyword Ads

I have no problems with these ads. As explained, it’s probably the best replacement for as long as we don’t have our professional keyword advertising platform.

Affiliate Links

In July 2023, I reported here about the low-hanging fruit for affiliate income and gave 3 examples (placements and usages).

So, yes, as the “inventor”, I like the idea, and I’m glad the team took action… but again… it’s all about execution.

This was my first post in July 2023… New User Incentives (scroll down to see my image with 3 colored buttons).

I think I don’t have to repeat what went wrong concerning the redirect links and other annoying user experiences.

For the Sponsor Link

The idea that a user can (voluntarily) select the Presearch affiliate link to support the project is still good.

Maybe the easiest way is to add the blue sponsor link that by default goes to the default “affiliate page”, usually the home page but sometimes a specific landing page.

And make it clear (for example with a hover over) that users will “Support us and visit our sponsor homepage”. So, making it clear that they won’t always end up on the specific deep link as shown in the organic search results.

For the Tiles (Site Suggestions)

(See above) I think it’s possible to use Siteplug properly and come up with site suggestions based on search queries.

For the possible Keyword Ad

Select a range of affiliate programs that keyword stakers/advertisers are not allowed to use themselves but are being used by Presearch itself.

This way, you can ensure the ad copy quality but also earn a significant amount of affiliate income (exceeding the potential keyword ad income).

You know, think about all CEXs, trading platforms and tools, crypto projects, etc. as we do have a crypto-minded audience.

I’m sure that users will appreciate sponsored keyword ads by Presearch itself as this ensures quality and validity and will be trusted more. So, much higher CTRs if used by Presearch itself.

Elsewhere in this community, I even proposed to “ban” all affiliate programs for keyword staking/advertising, just as Google also bans most of them.

But maybe start “banning” affiliate programs for the main current “direct” affiliate programs and partnerships the team has already spent time and energy to set up a relationship with.

So, overall, the initial execution was sometimes “horrible”, I still think there is much to win from both a user experience and monetization viewpoint.

2 Likes

Just to make it clear for everyone and the developers… here is what I propose to develop for the new consumptive keyword advertising model (as the first step).

Keep the current free keyword staking module as it is (with placement at the bottom), and add…

A new module “PPC Keyword Advertising” based on the current keyword staking module for adding and managing keywords… but with these additional (or replacement) features:

  • Total Campaign Budget. Add a new “Token Balance” for PPC campaigns, for example, call this “PPC wallet”. This is the maximum PRE “budget” the advertiser has assigned for all his running PPC campaigns. Set a deposit minimum, for example 1,000 PRE, and use this “Account Balance” to withdraw consumed PPC clicks. Stop all campaigns if a minimum PRE level is reached (for example 100 PRE), and “force” the advertiser to deposit again above the minimum (of 1,000 PRE), and send out an automatic email alert.
  • Maximum Keyword Budget. This is the number of PRE the advertiser wants to spend as the maximum for this specific keyword. (This can be set on default at “unlimited”).
  • PPC price. This is the number of PRE the advertiser wants to pay per click. Use a minimum of let’s say 10 PRE, and only allow advertisers to (over)bid in “full amounts” (no decimals, so only 11 PRE, 12 PRE, etc.)
  • The highest bidder gets the #1 top spot as long as he has sufficient PRE in his “PPC wallet”, and for each keyword campaign, the Maximum Keyword Budget is not achieved.
  • [Optional] Set maximum PPC price that will automatically bid 1 PRE above the competitor’s highest bid in case the keyword is overbidden by the competitor.

This is a real-time system where after each click (or in batches of 5 minutes as with the search rewards), the PPC ad costs will be deducted in PRE from the main “PPC wallet” balance.

P.S. In theory, the current reporting of actual views and clicks can be used as it is right now for the free staking model. But there is a difference in the number of views… You know, not all staking ads are viewed anymore as not everyone is scrolling to the bottom, while the top#1 PPC ad will be “always” visible and count as a view.

Hello Ben,
Outstanding feedback! Your detailed feedback on the Presearch advertising models is highly valuable. I appreciate your insights and suggestions, which reflect a deep understanding of user experience and monetization strategies. Your feedback provides valuable guidance for refining the Presearch advertising models. I am for the incorporation of your suggestions to improve the user experience, enhance monetization strategies, and position Presearch as a leading search engine that prioritizes user privacy and rewards its community.

I agree with your assessment regarding the current shortcomings of keyword staking ads. The lack of quality control and relevance to search queries has resulted in a suboptimal user experience. Your proposal to mimic the successful advertising platforms of Google and Bing resonates with me. Professional keyword advertising platforms offer a range of advantages, including high-quality ads, targeted reach, and effective reporting tools.

I commend your suggestion to introduce a minimum Cost Per Click price to ensure advertisers value relevant and effective ads. This mechanism would incentivize advertisers to prioritize quality over quantity while maintaining a healthy balance for the platform.

Your criticisms of Presearch Takeover ads are also on point. The full-page background image ad concept is intrusive and detracts from the user experience. Replacing it with fixed-sized banner ads would be a more user-friendly and aesthetically pleasing alternative.

I agree with your concerns regarding the tile buttons feature. The lack of relevance to the search query and the use of irrelevant cookies for ad selection undermine the usefulness of this feature. Your suggestion to replace tile buttons with real site suggestions based on actual keywords is spot-on. This approach would provide users with valuable resources while enhancing the user experience.

Your insights on the potential of affiliate links are also insightful. I agree that selecting a range of reputable affiliate programs and using them exclusively by Presearch would ensure both ad quality and monetization potential.

To summarize all your ideas and suggestions:
Keyword Staking Ads

  • Introduce a quality score system for keyword staking ads. This would allow Presearch to rank ads based on their relevance, click-through rate, and other factors. Advertisers with higher quality scores would be more likely to have their ads shown to users, and they could potentially pay lower CPCs.
  • Provide a way for users to rate and review keyword staking ads. This would give users a voice in shaping the quality of Presearch’s advertising ecosystem. Ads with low ratings could be deprioritized or even removed from the platform.
  • Develop a system for automatically detecting and filtering out irrelevant keyword staking ads. This could involve using machine learning algorithms to analyze ad content and search queries.

Presearch Takeover Ads

  • Reduce the frequency of Presearch Takeover ads. While these ads can be effective at capturing attention, they can also be overwhelming and annoying for users. Showing fewer ads would help to maintain a positive user experience.
  • Make the background image for Presearch Takeover ads more visually appealing and relevant to the search query. This could involve using high-quality images and incorporating design elements that match the overall aesthetic of the Presearch platform.
  • Provide users with a way to opt out of Presearch Takeover ads. This would give users more control over their own advertising experience.

Tile Buttons

  • Replace the existing Tile Buttons system with a more contextual and user-friendly ad network. This could involve partnering with a reputable advertising network that can provide high-quality, relevant ads that are tailored to the user’s search query.
  • Allow users to customize the Tile Buttons to include their own favorite websites or search engines. This would give users more control over the content that is displayed in this section of the search results.
  • Provide users with a clear way to identify and distinguish between ads and organic search results. This could involve using different colors, fonts, or icons for ads and organic results.

Affiliate Links

  • Develop a clear and concise disclosure policy for affiliate links. This would ensure that users are aware when they are clicking on an affiliate link and that they understand how Presearch is earning revenue from these clicks.
  • Partner with a select group of reputable affiliate programs that align with Presearch’s values and mission. This would help to ensure that users are directed to high-quality websites and resources.
  • Provide users with a way to disable affiliate links altogether. This would give users more control over their own browsing experience.
1 Like


Just so we all are clear, are these what we are calling tile buttons?

//
Also I disagree with having separate staking ads at the bottom and consumptive ads at the top.

If you combine staking and consumptive and disallow certain affiliates that will become exclusive to presearch. This will be best of both worlds and eliminate 90+% of the current complaints while having this competition between the two will provide much better tokenomics, still a streamlined user interface, and on non-monetizable keywords and phrases the ability to still help generate better search results.

I recommended 70% of views for consumptive and only 30 for staking when both are in competition but if that should be 90% or even 95% so be it. How many millions of tokens would be locked up as a result of having this top spot opportunity. It also allows advertisers to test many other keywords or offer different ads than their consumptive versions. You could also charge a 1x fee on stakers so that there is a fee, with that a notice that guarantees a 15 or 30day warning before any changes to staked keywords. If this model is not working optimally a notice can be posted that in 30 days there will be changes to better support users and advertisers.

Yes, those are the tiles.

I saw these but have no clue what they are for. If Presearch wants community members to use these “tiles” they should explain this better.

Sponsored providers, just look at them under the bar, At the moment they cannot be deactivated but perhaps later there could be a staking function to hide it

If a user clicks on one of the “sponsored providers” tiles and buy something, does Presearch benefit as an affiliate from that?

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Yes, Since that is also part of the monetization, Presearch would obtain income through any purchases made within those providers.

Ok good that should be better explained and advertised. Explain that in an AMA as well as a homepage takeover that might land at a rumble video or short clip explaining this to the community. I never clicked any of those because I wasn’t sure what they were there for or who if anyone benefits.

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Thank you for the suggestions and thoughts, we hope to soon share with the entire community some ideas or changes that will be implemented.

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Three quick thoughts.

Takeover ads cause the advertisers a lot of bounces, because people click anywhere on the background and off they go… - only to bounce back, a little miffed. Put a little border between the results and the takeover add. Savvy advertisers measure bounce rates…

Takeover ads lack relevancy. This destroys the search engine experience. Please work to make takeovers relevant as soon as supply and demand make it practicable.

Google REALLY started making money when they switched from arbitrary pricing to an auction for ads. If you do not set up an auction you will always leave money on the table, especially with keyword ads.

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Hello Thanks for the feedback, There are features that can change and improve and it is important that the search experience is clean and attractive for users, Everything’s feedback and suggestions are important to the community and team To ensure things are done in the best way possible