Presearch needs users and community members to provide critical feedback to ensure the project is on the right path. We all want presearch to be successful but that wonât happen with an eco-chamber of stale traditional search ideas and a focus on advertisers over listening to the actual users and community. On the contrary, successful businesses are in tune with and listen to their users and community to continually improve.
The path to success is NOT trying to be a better Google or Bing it is turning their centralized corrupted search enterprise on its head, changing the game, with innovation, and providing more value to more people NOT most of the value to only a few (advertisers and controllers).
Where Google and Bing went off the rails is when they were co-opted by the big money advertisers and entities that donât care about free speech but rather utilize data and other means to control users. Siphoning data and curating search results for the world has immense power and control over people and most donât even know they are being manipulated. (If you donât know what I am talking about do your own Presearch, you can start with a life-long Democrat Dr. Robert Epstein to see exactly how much control Google has gained over the populations of the world). I think Presearch could capitalize on this 1-of-a-kind system Dr. Epstien has created to show Presearch differentiation from Googleâs BIAS. That is assuming there is substantive differentiation and or developed mechanisms that can continue to improve this (things like a new keyword model and multi-simultaneous AI options)
Winning in search now demands free speech; better non-censored/non-curated results; a great simple, intuitive, professional, fast and reliable user interface with limited distractions; mechanisms for more people to fairly participate and/or benefit by using the ecosystem (the more people, advertisers, influencers, and developers you onboard will beget more users and increase the value for all); Privacy is a must for many (myself included) but not for all and if truly decentralized, privacy may be less of a concern for others; Finally, you need decentralization and fairness for all (this includes anyone that provides value to the ecosystem).
These are the core tenants of âWhat Search was always meant to be.â Before it was co-opted and corrupted. If you are thinking strategically and truly want to WIN these should be the guiding pillars for prioritization of all roadmap initiatives. Furthermore, implementing mechanisms that can assess how the project is improving in all of these areas are also very important and should be prioritized to know quickly if efforts are yielding fruit or not and where to apply or divert resources to continue moving the ball for the win.
The billboard looks amazing and very professional and I would say gaining users is VERY important to the projectâs sustainability and future. So while this seems like a good thing these Presearch advertisement initiatives (billboards and digital fuel) can be very costly. If these costs dramatically increase searches/users that CONTINUE TO USE THE PLATFORM and can be monetized over time to more than cover the costs, then GREAT! It would have been worthwhile and would increase the value of Presearch for all. However, if the searches donât materialize or the users try it and have a bad experience or donât see enough differentiation and go back to Google or DDG or Brave then it would have been a waste and a drain on finite resources. IMHO before marketing to the masses more development is needed to ensure onboarding is smooth, known issues are addressed, tracking results are implemented, and the user experience is GREAT!
any early marketing at this stage should be extremely targeted to hot/warm markets. Markets that already donât like google/bing youtube etc. markets that donât want manipulated results or their data stolen. These warm markets will be much more understanding of any hiccups, minor annoyances, or if performance isnât quite as fast or convenient at the alternatives.
I fear the platform is going to scare potential new users away because of the advertising onslaught they will be required to endure. Most will not know they can turn off the PTAs and will leave immediately with a bad taste in their mouth. Instead of seeing better search results, innovative features, and potential they may be willing to share with friends/family they will more than likely leave never to return again. I hope I am wrong.
You may be able to mitigate this risk by being transparent about the need for revenue for a small startup and explaining that if you sign-up you can turn that annoyance off if you find it distracting like I think most do. But as we know for many they may not get that far.
Which is why I would much rather see investment in development and innovation to improve user experience, performance, anti-censorship mechanisms, multi-AI, more decentralization and fairness even with advertisers, improved keywords, indexing, communities, etc. Things that would create a more stark contrast from Google Bing in the best possible ways. In the meantime laser focus presearch marketing efforts to those who are already wanting seeking a good google alternative.
Exciting news, Presearchers! 
Our first-ever billboard is now LIVE outside Austin, Texas on highway 1H-35 and shining bright for all to see! Help spread the word about the power of decentralized search. Letâs revolutionize the way we search online together!
Donât forget to snap a pic with the billboard and share it with us using the hashtag #PresearchBillboard. Thank you for your support! Letâs continue to grow and expand our community.